Quick Facts
At a glance.
Product Name
Sal
by HelloPartner.ai
Category
Private Mac Assistant
macOS menu bar app
Price
$4.99/mo (Mac) · $2.99/mo (iPhone)
Mac includes 14-day free trial · iPhone free during TestFlight Beta
Platform
macOS (Apple Silicon)
M3 or newer · macOS Tahoe 26.4.1 (latest required)
Distribution
Direct Download
Notarized .app via hellopartner.ai · Not on the App Store
Cloud Dependency
None
Sal runs 100% on-device. Your data never leaves your Mac.
Status
Open Beta
Public launch: June 1, 2026
Company
HelloPartner.ai
Independent · Orinda, California
Product Overview
What is Sal?
Sal is not a cloud AI running on your laptop. It is designed to run entirely on your Mac — embracing what that makes possible. Because Sal lives locally, she can read your Calendar, search your files by meaning, glance at your screen when you invite her, and remember only what you pin. She is tightly integrated with your work environment while keeping everything private and secure. Cloud assistants cannot do this without transmitting your data to remote servers.
Sal is a private AI assistant for the Mac that lives in your menu bar and runs entirely on your own device. She thinks using the same class of frontier AI models you'd find in ChatGPT or Claude — but unlike those products, she never sends a single word of your data to a cloud server. Everything happens on the Neural Engine inside your Mac, in real time, under your complete control.
Using an AI assistant today typically means consenting to a corporate data pipeline: your questions become training data, your files pass through remote servers, and subscription bills climb to $20–$50 every month whether you used it or not. Sal rejects that model entirely. Priced at just $4.99/month for Mac (with a 14-day free trial) and $2.99/month for iPhone (currently free during public TestFlight beta), Sal delivers unlimited and unrestricted usage, completely private by design, forever.
Sal is aware of your Mac in ways no cloud AI can be. She reads your documents overnight to understand what you're working on. When you invite her — with a keyboard shortcut or a push-to-talk button — she glances at your screen, responds, and immediately forgets what she saw. She manages your Calendar and Reminders with a natural-language command. She searches your files by meaning, not by filename. She generates images, answers questions, writes code, and drafts copy — all without a Wi-Fi connection.
When Sal needs to go further, she does so privately and automatically. She searches the web via DuckDuckGo — never a cloud AI's servers. She fetches and reads URLs you share. She searches your own past conversations to recall relevant context. And she makes all of these decisions autonomously, retrieving what she determines is most relevant rather than waiting to be asked. She also has a personality — or many. Sal ships with several built-in character profiles that can be renamed, recolored, and fully reconfigured.
Key Differentiators
Why Sal is different.
Nearly every AI assistant built for Mac users today is designed for enthusiasts — people comfortable choosing model quantizations, configuring runtimes, and debugging GPU memory errors. Sal was engineered for the other 99%. By embracing tight macOS integration instead of pretending to be a cloud service running elsewhere, HelloPartner.ai made privacy and depth non-negotiable from day one.
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Completely Private, by Architecture
Sal does not "phone home." She does not collect telemetry, analyze usage, or send any data to HelloPartner.ai or any third party. She is mechanically incapable of it — there is no cloud endpoint to send data to. Your conversations, files, and documents stay on your Mac. Full stop.
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Accessible Monthly Pricing. No Token Taxes.
Sal costs just $4.99/month for Mac (with a 14-day free trial included) and $2.99/month for iPhone (currently free during the TestFlight public beta). You own your AI experience — no usage tiers, no API token taxes, and no compute metering. Because Sal runs on hardware you already own — Apple Silicon — the compute cost per query is effectively zero. HelloPartner.ai passes that savings directly to you.
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Mac-Native Intelligence — Not a Chat Window in the Cloud
Sal is a real macOS application. She reads the macOS Calendar and Reminders databases directly. She indexes your local file system at the semantic level — understanding what your documents mean, not just what they're named. And when you want her to see your screen, you invite her explicitly — with a keyboard shortcut or a force-press of the PTT button — and she glances, responds, and immediately forgets. Your desktop is never monitored passively. No other AI assistant integrates with the Mac at this depth while respecting this level of privacy.
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A Custom Inference Engine Built Directly on Apple MLX
To our knowledge, Sal is the only consumer AI product that has built its own inference engine directly on top of Apple's MLX framework — the same low-level GPU/Neural Engine libraries Apple engineers use internally. This was not a trivial undertaking. It required months of model evaluation, parameter tuning, memory profiling, and response-quality benchmarking across Apple Silicon variants.
The payoff is significant: all of Sal's capabilities — language, vision, voice, image generation — run through a single centralized engine. There is no mix of competing runtimes to install, no separate app for each task, and no memory allocation conflicts across processes. It is the architectural foundation that makes a truly zero-setup consumer experience possible. The specific models Sal uses are available to verified press upon request.
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Works Without Wi-Fi
Because Sal is entirely on-device, she works anywhere. On planes. In remote cabins. In buildings with no signal. For a knowledge worker, the ability to think alongside an AI collaborator in any context — not just when a server can be reached — changes how work gets done.
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Zero Setup. Every Decision Already Made For You.
Running a local AI assistant without Sal means choosing a model from a catalog of hundreds — each with a name that reads like a firmware revision — then installing separate runtime software for chat, vision, image generation, and voice, then configuring memory limits manually, and hoping the combination doesn't crash. Most people give up before the first response.
HelloPartner.ai spent months making every one of those decisions — model selection, quantization depth, memory scheduling, response quality thresholds — and then built a unified engine so those decisions never surface to the user. Download the app, enter a license key, and Sal is ready to work. That is the entire setup process.
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The Pinning System — Transparent Memory You Can See and Control
Local hardware imposes real constraints. Sal cannot accumulate an unlimited number of documents the way a cloud AI can — and HelloPartner.ai's response was not to apologize for this, but to ask a harder question: do users actually need every document in context at all times? After months of research and iteration, the answer was no. Most users need the documents that are in focus right now.
From this insight came the Pinning System. Users drag the documents they're actively working with into Sal's Pinned panel. Sal treats them as the center of attention. User and Sal are looking at exactly the same things, at exactly the same time. When a document is no longer needed, unpinning it removes it from Sal's working memory — freeing space and sharpening focus. There is no guesswork. The user opens the message history and what they see is precisely what Sal sees. What you see is what she knows.
This level of transparency is structurally impossible for a cloud AI. A remote server accumulating your files cannot offer the user genuine visibility into what the model is holding, or genuine control over when it forgets. Sal can — because she lives entirely on your Mac, and her memory is entirely yours to see.
“Every professional in the country is making the same mistake right now — pasting confidential material into a consumer AI and assuming it stays private. The Heppner court said otherwise. Ignorance was never a defense, and now there is a ruling to prove it. We built Sal to solve this — a local AI that never sends your data anywhere, because there is nowhere to send it. There is no third party. There is no disclosure. Your confidentiality remains legally intact.”
Neil Balthaser
Founder & CEO, HelloPartner.ai
Demo Video
See Sal in action.
Screenshots & Media
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All screenshots are approved for editorial use with attribution to HelloPartner.ai. High-resolution originals are available upon request. Do not crop, composite, or alter screenshots beyond standard color correction.
Technical Specifications
Under the hood.
Read the full technical specification
| Specification | Detail |
|---|---|
| AI Models (on-device) | Best-in-class open-weight models, frontier-generation · Details available to verified press upon request · Not disclosed publicly |
| Image Generation | On-device diffusion model, optional (large download) · Details available to verified press upon request |
| Inference Engine | Custom-built, proprietary inference engine built directly on Apple MLX · Centralizes all modalities (language, vision, voice, image) in a single engine · No third-party runtime dependencies |
| Minimum Hardware | Apple M3 · 16GB unified memory |
| Minimum OS | Latest version of macOS — currently macOS Tahoe 26.4.1. Users must be fully up to date. |
| Storage Required | ~24GB (models + app bundle) |
| Network Requirement | None (after initial model download). Fully air-gapped capable. |
| macOS Integration | Calendar · Reminders · File System (semantic indexing) · Screen (Ephemeral Sight, explicit-invite only) |
| Information Retrieval | Web search via DuckDuckGo (private, no tracking) · URL content ingestion · Past conversation search · All retrieval is autonomous and on-demand |
| Privacy Architecture | Zero cloud telemetry · Zero data collection · No account required · No training on user data |
| Licensing | Mac: $4.99/month (14-day free trial) · iPhone: $2.99/month (free in TestFlight Beta) |
| Updates | Automatic via Sparkle (appcast-based) · No usage tracking in update checks |
| Distribution | Direct download · Notarized & code-signed · Not on App Store |
About the Founder
Neil Balthaser.
Neil Balthaser is a 20-year veteran of enterprise software who loves creating innovative products that change the world. He founded Intellogo (acquired in 2018), where he pioneered the “Conversation as a Platform” model – connecting developers to end users through artificial intelligence and machine learning. He also held senior level executive positions at Adobe and Barnes & Noble. A builder by nature, Neil has seen every wave of this industry: chatbots, voice assistants, cloud-based AI services. A solo tech founder and strategist, Neil built Sal because he needed a local AI assistant with her capabilities badly enough to code it. As such, he’s fully committed to building a local AI assistant for knowledge workers built with compute sovereignty and professional utility in mind.
About HelloPartner.ai
Company boilerplate.
Standard Boilerplate — please use verbatim
HelloPartner.ai is a software company dedicated to building private AI for solo founders, consultants, creative pros, and knowledge workers who work professionally using a Mac. Founded by a retired solo founder who needed an AI assistant that could provide both compute sovereignty and professional utility, the company’s flagship product, Sal, is a local AI assistant that lives in the macOS menu bar and runs entirely on Apple Silicon— with no cloud dependency, accessible low-cost pricing ($4.99/month for Mac, $2.99/month for iPhone), and no data collection of any kind. Sal is the only consumer AI product that has built its own inference engine directly on top of Apple’s MLX framework — the same low-level GPU/Neural Engine libraries Apple engineers use internally. As a local AI assistant that lives on a user’s machine, Sal carries context natively across weeks and projects - enabling knowledge workers the ability to work privately alongside an AI collaborator in any context sans a server connection. For more information, visit HelloPartner.ai.
Media Contact
Let's talk.
Press & Media Inquiries
We welcome interviews, demos, product reviews, and editorial access. Embargo requests will be honored. We can typically facilitate screen-sharing demos for review purposes — please reach out to schedule one.
For review units (early access builds), press assets, or additional high-resolution photography, please contact us directly.
Typical response: within 24–48 hours